Realtor relay was conceived by a passionate team of young IT and real estate professionals. Frustrated by the challenges faced by real estate agents and witnessing the pitfalls of existing “marketing agencies” and so-called “referral networks”, the team envisioned a solution that would be both affordable and genuinely beneficial to real estate professionals. The motivation behind Realtor relay was fueled by the unfortunate experiences of fellow agents who fell prey to exorbitant fees and unsatisfactory outcomes from other purported “referral networks.” With a determination to create a platform that stands in stark contrast to such practices, Realtor relay was founded on the principles of simplicity, affordability, and tangible value for its users.